ФИЛЬКОФФ™

BRAND / COMPANY

Project description

Brand/company history, field of activity

Brand positioning

Price segment

Main competitors and their positioning

Other competitors

Current problems of the brand/product

Primary sales channels, distribution scheme

Geography and seasonality of sales

PRODUCT

Description of product and ways of its consumption/usage

Unique properties/features of the product

Current assortment (product series, positions within series)

CONSUMERS, TARGET AUDIENCE (TA)

Demographics of the TA

Psychographics and preferences of the TA

Behavioral principles

The nationality of the consumer and/or national characteristics that can influence the interaction of the TA with the brand / product

What does the TA think about the product, brand and/or its packaging at the present?

What tasks are assigned to advertising? How should advertising influence the TA's perception of the product, brand and/or its packaging?

TASK(S) DESCRIPTION

Creative development of an advertising campaign (please specify the media)

Other task(s)

MANDATORY REQUIREMENTS

Mandatory requirements for the name

Mandatory requirements for the design

Technical requirements

Attachments:

WORK SCHEDULE

Deadline

Estimated stages of work

ADDITIONALLY

Implemented advertising campaigns / projects in the past

Intended media-mix (on-line/off-line)

Initial ideas and developments for review (if any)

Video reference

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